GER | ENG

A new brand as the messenger for change and growth – the new Corporate Design of the GAUDLITZ Group

With Niels Roelofsen taking over the helm of the company in the year 2014, a continuous strategic change within the entire GAUDLITZ Group has been taking place.

Next to the acquisition of new target markets, as well as the boost of the level of automation, it is paramount for the entire firm’s strategic focus to position ourselves as a high-performance system supplier. Thanks to the combination of material-know-how and seminal, customer-oriented plastic technologies, we are already one of the leading suppliers for complex, plastic based parts, modules and systems.

In order to symbolize this development optically and to make the brand GAUDLITZ more tangible as a carrier of technology, the new company website went live at the beginning of October 2015 and the continuous rollout of the new company CI in all communication channels has been taking place ever since.

A modern, fresh and dynamic word mark, with the claim “PLASTIC TECHNOLOGIES” that underlines the technical know-how, the overall demand to solve systems, the aspiration to innovate, as well as the moral concept of our mission and vision.

“The new brand name represents the shift in our company from a part producer to a worldwide complete solution provider and carrier of technology. A clear orientation for customers, partners, and coworkers, but also a pioneering visual orientation for the future of our company”, Niels Roelofsen, Group CEO of the GAUDLITZ GmbH.